denim classifications

Premium Brands

Premium denim jeans are high-ticket items ranging in price from about $165.00 – 225.00. They are most often made in the USA so manufacturers can closely monitor consistency in fit, one of their hallmarks. These factors, along with hidden start-up costs for smaller and more individualized brands, are directly passed onto the consumer in the form of high retail prices but also unique and exceptional styles.
Advantages – specialized fit, quality that doesn’t sag or stretch, versatility and updated styling compatible with high fashion looks and evening wear.
Disadvantages – high cost, limited size ranges (many brands offer nothing larger than a 31” waist), special care (some require dry cleaning).
Where to buy – boutiques, specialized Internet retailers, the denim department of upscale department stores

Mega Brands

Mega brands are name brands manufactured and sold in bulk quantities under well-known names like Calvin Klein, DKNY, Tommy Hilfiger and Ralph Lauren along with a few emerging labels like Lucky Brand. These lines feature comfortable styles with some specialized options that emulate and keep pace with premium brands. Most are manufactured in China, however, the quality is still high and the fit is generally consistent.
Advantages – availability, quality, additional sizes,, access to department store promotional savings.
Disadvantages – some consumers may find the styling to be like last year’s news, with fewer color and wash techniques or special features to choose from.
Where to buy – major department stores or licensed boutiques under the brand’s name.

Private Label Brands

Private label brands are generally featured under a specialty stores own name or under a proprietary trademarked brand name that a department or discount store has developed. Private label brands have become increasingly popular in the last 5-10 years due to their higher profit margins and the value they offer the consumer. The defining characteristics are usually unique to the brand or department store demographic. Some popular private label brands with extended denim assortments are the Gap and Banana Republic, Mossimo for Target, and Macy’s Style and Co. and Inc. brands. Check out your favorite places to shop to shop and inquire about their private label brands.
Advantages – value, fit and quality consistent with other product lines that the brand offers.
Disadvantages – may not offer the diversity in styling that well-known core denim brands offer
Where to shop – your favorite specialty, discount, or department store.